Industrial Medium Acquires Expressroom Product Line from Borland Software

July 2003

Vienna, VA – Industrial Medium LLC, a provider of managed Internet services and content management solutions, today announced it has purchased the Expressroom product line from Borland Software Corporation. Expressroom, a 100% Java and XML-based content management system, allows organizations to more efficiently create, manage, and deploy website content, thus increasing site quality and flexibility while reducing costs.

Expressroom was originally developed by Alexandria, VA based worldweb.net, which built the product on the concept of their successful managed service of the same name. worldweb.net was acquired by Starbase Corporation in February 2001. Starbase was subsequently acquired by Borland in January 2003. Industrial Medium was founded by several former worldweb.net employees in October 2001.

“Expressroom is a great addition to our product line,” said John Barrett, Managing Partner of Industrial Medium and former Chief Architect of Expressroom at worldweb.net. “We’re releasing a new version this fall and our customers are pleased that Expressroom is continuing to evolve to meet their needs.”

"We considered many options for Expressroom and feel confident that Industrial Medium is best equipped to continue development of the technology and provide superior service for the customer-base,” said Ted Shelton, Senior Vice President of Business Development at Borland Software Corporation.

Christopher Rettig, Senior Director of Web Development for Industrial Medium added, “We're extremely pleased to bring Expressroom and the customers in-house. We’ve been working with the Expressroom customers for many years and we and look forward to continuing these relationships and providing outstanding service.”

About Expressroom
Expressroom is an XML-based content management system that allows organizations to more efficiently create and manage Web sites. Designed to run on any operating system that supports Java, Expressroom enables development of design, content and code in parallel, decreasing the overall time needed to develop and update content. Expressroom includes a robust graphical workflow system, a transactional deployment model, and a strong security model.

About Industrial Medium LLC
Industrial Medium is a software and services firm with extensive experience in site design, implementation, and management. Industrial Medium's software products and managed services enable organizations to retain extensive control over their web sites without requiring in-house technical expertise. Headquartered in Vienna VA, Industrial Medium LLC is a privately held company. Please visit
www.industrialmedium.com for more information.

About Borland
Borland Software Corporation is a leading platform independent software development and deployment solutions that are designed to accelerate the entire application lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: www.borland.com/ or the Borland Developer Network at bdn.borland.com.

All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. All other marks are the property of their respective owners.

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Contact
Industrial Medium, Inc.
John Barrett
john@industrialmedium.com
(ph) 703.231.5094

For more information, please see the Expressroom Acquistion FAQ.