Freedom of choice
Expressroom IC gives you unlimited choices when it comes to delivering your product. The great part about it is that you don’t need to know today what formats you want to publish in tomorrow. You can add new formats when you need to, or change existing formats when it makes sense. There is no “re-publishing” of your entire site with every change, just a change to a display template and you’ve updated all your products, even if there are thousands of them.
Standards evolve, but why should you care?
The Community standards for information sharing continue to evolve. This is to be expected, of course, since this is still new territory for us all. However, the changing standards landscape doesn’t need to interfere with your production processes. Since Expressroom IC maintains a “product-centric” view of the world, changes to rendering formats, such as ICMSP, have little impact on the rest of the system. You can focus on the important issues and let Expressroom IC keep you in compliance with the Community Standards.